PART 3Restrictions on the promotion and presentation of specified food

Restriction on the price promotion of specified food

5.—(1) A qualifying person must not offer specified food for sale as part of a volume price promotion (whether in store or on an online marketplace).

(2) In this regulation, “volume price promotion” means—

(a)a multibuy promotion, being the express offer of a financial incentive for buying multiple items compared with buying each item separately (including “3 for the price of 2”, “3 for £10”, or “buy 6 and save 25%”);

(b)a promotion that indicates that an item, or any part of an item, is free (including “50% extra free”, or “buy one get one free”).

(3) A multibuy promotion does not include a relevant special offer.